Content Marketing 201 by Amanda Natividad

Now that you’re starting to create more content, it’s important to think about the effect this will have on your site structure. Creating a clear site structure helps your users find their way to the information they’re looking for. So, this is important from both a usability and SEO point of view. Check out our ultimate guide on site structure to review the structure of your site and what improvements you can make when it comes to all of this new content you’re creating.
Since your content will only be shared when it’s relevant, your audience will be less inclined to tune it out. You can increase leads when content marketing is used to drive traffic. Since educating customers builds trust and helps them feel more comfortable purchasing from your business, you can generate more leads and start to develop relationships with potential shoppers. So targeting the right prospects allows you to create and distribute content pieces that connect with your audience. The moment you define your target market, you can assess your blog and content marketing strategy, and then make necessary adjustments in ways that would address their needs.
It is safe to say that the social media world is dominated by video marketing. Unfortunately, many marketers start a content marketing campaign only to find out that it is not driving much traffic. Well, content marketing isn’t as simple as it used to be, and with time, it has gone well beyond writing blogs or creating a simple video. Investing in paid ads to work in tandem with other content marketing strategies is a great way to get your content in front of the right people.
Additionally, many people don’t have the time or inclination to read through your content, even if it’s just a short email. A longer digital asset—a technical or business brief, ebook, or case study—may not work well in a mobile marketing strategy. An infographic might, though, as it can deliver all relevant points in one image. A video might work as well, since it’s highly consumable via mobile. Create and distributeTo ensure that you are consistently producing content and sharing it, use a social media calendar or an editorial content calendar.
A formalized persona will help you clearly and succinctly communicate your audience to your stakeholders. Then, a few days later, sign up for your newsletter at work. And a few days later, they open your email on their phone.
You’ll find them in our Essential Content Marketing Glossary. Your evergreen content should have, among other elements, catchy headline, subs, the right keywords with user intent in mind to boost search engine visibility. Sending Marketing Automation to other sites may seem counterintuitive, but it has several distinct benefits.
How do you enjoy content marketing success with a small team? You focus on high-value, low output activities and realize you don’t have to do it all yourself . That doesn’t mean that content marketing is impossible, though. Lack of clarity regarding the success of your content marketing efforts is not an excuse to quit. You have to start somewhere; the longer it takes you to get started, the longer it’ll take for you to see the results you hope for.
Blogs are articles about topics that relate to a business or industry. Blogs are great for SEO because they contain keywords and rank highly with search engines. Often, people go to blogs rather than company websites for information.
This is why you need a documented content strategy to align your goals across the organization. If you don’t have the budget to hire content creators full-time, consider working with freelancers or a content marketing firm. The content you create should be relevant not only to your users, but also to the mission of your business.
These might include a comparison between your products and services, pros and cons of all the different options, or comparisons between your offerings and your competitors’. This content may offer lower organic search volume, but the audience is much more engaged with the topic at hand. These resources will help your business make its content marketing strategy far more effective and actually worth all the time and effort you’re putting into it. Let’s say you run a company offering a time-management app. Your content marketing strategy might focus on high-level topics like productivity and work-life balance. Now that we’ve covered the basics, let’s get into how to create a content marketing strategy and develop effective content step by step.

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